Neusnap

Distribution & Adoption Model

How Neusnap is discovered, evaluated, and adopted in production systems

Neusnap is infrastructure. It is not adopted through traditional application-style onboarding, but through exposure to concrete production failures and operational constraints.

This section explains the primary adoption paths for Neusnap and why they work for infrastructure-level systems.

Documentation-Led Discovery (Primary)

Definition

Neusnap is primarily discovered through documentation, not marketing pages.

Why This Works

Senior engineers:

  • Search for solutions to specific failures
  • Read documentation before evaluating tools
  • Trust technical docs more than product landing pages

Mechanism

High-intent documentation pages act as entry points when teams encounter real problems in production systems.

Examples of High-Intent Documentation Topics

  • "Exactly-once vs at-least-once semantics for LLM agents"
  • "Why fallback logic corrupts state in multi-step workflows"
  • "Why retrying LLM calls breaks determinism"
  • "Why model routing is insufficient without transactional guarantees"

Each of these pages should:

  • Describe a concrete failure mode
  • Explain why application-level fixes fail
  • Conclude with: "This is why Neusnap exists."

This creates pull-based adoption with high signal and low noise.

Incident-Driven Adoption (Secondary)

Definition

Neusnap adoption is often triggered by incidents rather than proactive tooling evaluation.

Observed Pattern

Teams adopt Neusnap after encountering:

  • Partial state corruption
  • Duplicate tool execution
  • Runaway retry costs
  • Undefined failure behavior

Resulting Sentiment

"We should have used Neusnap from day one."

Mechanism

Neusnap surfaces its guarantees at the moment failures occur, not during happy-path execution.

Examples of System-Level Signals (Conceptual)

  • "Execution rolled back safely (Neusnap)"
  • "Fallback completed without state corruption"

These signals function as invisible distribution, appearing only when failures occur, which is when infrastructure tools spread most effectively.

Open-Source Adjacency (Non-Core)

Definition

Neusnap uses open-source adjacency to establish technical credibility, without open-sourcing the core settlement layer.

What Is Open-Sourced

  • Reference examples
  • Example agent workflows
  • Benchmark and stress-test scripts

What Is Not Open-Sourced

  • Transaction engine
  • State buffer and commit logic
  • Retry coordination and settlement logic

Rationale

Infrastructure trust is built when engineers can inspect:

  • How a system is intended to be used
  • How it behaves under failure
  • How it is benchmarked

Example Artifacts

  • agent-with-retries-vs-neusnap.ts
  • fallback-corruption-demo
  • budget-exceeded-recovery

This Approach Provides

  • Organic GitHub discovery
  • High technical trust
  • Minimal support overhead

Design Partner Adoption (Low-N, High-Leverage)

Definition

Neusnap is initially adopted through a small number of design partners with real production workloads.

Qualification Criteria

  • Running agents in production
  • Spending more than $500/month on LLMs
  • Experiencing retries, cost variance, or failure recovery issues

What Design Partners Receive

  • Direct engineering access
  • Integration support
  • Early access to features

What Neusnap Gains

  • Real-world benchmarks
  • Language grounded in production usage
  • Credibility based on outcomes, not testimonials

This mirrors early adoption patterns seen in infrastructure platforms such as Stripe, Vercel, and Supabase.

Opinionated Technical Content (Low Volume)

Definition

Neusnap publishes a small amount of opinionated technical writing to clarify system-level truths, not to drive engagement.

Characteristics

  • 1–2 long-form technical essays per month
  • Written from a staff/principal engineer perspective
  • Focused on failure modes and invariants

Example Topics

  • "Why agent reliability is a database problem"
  • "LLMs broke retry semantics"
  • "Cost control is a correctness issue"

Purpose

These essays frame Neusnap as an inevitable abstraction by articulating problems that teams already experience but have not fully named.

Neusnap adoption follows the same pattern as most infrastructure systems: it spreads when it removes an entire class of failure from production.

This section describes how that process occurs, not how it is marketed.